ATTENTION BUSINESS OWNERS
Gain & Retain Your Dream Clients
with this SECRET video strategy formula
A video without a strategy is like a car without wheels...
It doesn't go anywhere.
WHERE SHOULD WE SEND YOUR FREE VIDEO STRATEGY?
What is Video Strategy?
Just as you use Google Maps to navigate where you are going on the road, video strategy is a tactical set of directions to get your business from where it currently is to where you want it to go.
Far too often businesses create videos without a strategy. This is like throwing spaghetti at a wall and hoping it sticks...
How Does it Work?
When you inquire, be prepared to answer a LOT of questions because we ASK a lot of questions. From the origins of your business to your customer lifetime value, we will strive to learn every little detail of your operation systems and acquisition processes.
We then create a video strategy using our proven trifecta method that is tailored to your company. Simply put, there is no cookie cutter involved.
Once the strategy is agreed upon, we storm into pre-production. This is where we put on our creative hats and determine how we will tell stories that connects to your audience.
Our strategies focus on your sales pipeline as a whole. Taking cold leads and turning them into people ready to whip out their wallet and buy from your product or service.
We do this through a series of promotional ads, testimonial films, brand message videos, email marketing, photography assets, retargeting campaigns and organic social media posts.
All elements of the strategy play a crucial role in achieving your companies goals.
The Video Sales Trifecta
BMV is short for Brand Message Video.
This film showcases the heart & soul of your company. It establishes a powerful connection to your audience and helps them understand your 'why'.
It is often 2-3 minutes in length, emotive and a cinematic masterpiece.
A promotional film is designed to do just that, promote.
This is a much shorter, fast paced and a highly engaging film that is used to target your dream audience.
We often use this film to generate new traffic in your sales pipeline or to run as an ad on social media.
This is where your future client can learn of all the incredible things you have done for your past clients!
We will interview and create emotive stories of how you have served your past clients.
This film is usually 2 minutes in length and creates valuable social proof of your company.
SEE WHAT OUR PAST CLIENTS SAY
"When you came in and showed us what VALUE video could bring, it gave us more reach than we initially thought."
KEITH ATKINSON ELECTRICAL
"We used Zac King Productions to produce some video testimonials to be used on our website. Zac and his team were a pleasure to deal with, highly professional, and on point with what they do. The video's and images worked out even better than I had expected them too."
SHINE HEALTH COACHING
"Zac and his team are very professional and work well together as a team, Zac knows what he is doing and I feel confident in his work and also confident in the future he is building."